Albert Kraaij is senior lecturer entrepreneurship and researcher at The Hague University of Applied Science and a PhD students at the Erasmus University. His background runs across disciplines. He was initially trained as a financial professional, he has worked as a financial controller and finance director at several commercial organisations and in local government. He has a master’s degree in both business administration and innovation studies. His research topics include job creation by entrepreneurs, frugal business model innovation and impact assessment a tool based on the SDGs. Albert is affiliated with the ICFI International Centre for Frugal Innovation. Within The Hague University of Applied Sciences, he helps to connect the sustainability-focused research of the research group Mission Zero with various degree programmes. Albert participated and coordinated in various (inter)national education projects with a focus on entrepreneurship and design thinking.